Ujjivan Small Finance Bank IPO Details


Incorporated in 2017, Ujjivan Small Finance Bank Limited (USFB) offers small finance to underserved & unserved segments in India. The bank aims to work for the financial inclusion of the country. USFB Bank is promoted by Ujjivan Financial Services Limited (UFSL) which is an NBFC providing financial services to the economically active poor, who are not served by the Financial Institutions.

UFSL offers small size loan products to economically poor women, individual loans to Micro and Small Enterprises (MSEs). It follows the integrated lending approach where the company considers technology infrastructure and back-end support functioning before lending.

USFB has a wide presence across 24 states and union territories in India. As on 30 June 2019, it has 4.72 million customers, 474 Banking Outlets, 387 ATMs, two 24/7 phone banking units (in Bengaluru and Pune) and 50 additionally operated Asset Centres. Customers can use USFB mobile banking application in 5 languages.

Ujjiwan small finance Bank Loan Product

1. Agriculture and allied loans
2. Affordable housing loans
3. Loans to micro banking customers
4. Personal loans
5. Financial institutions group loans
6. Vehicle loans
7. Micro & small enterprises loans

The bank has a diversified portfolio offering savings, current & deposit accounts, Aadhaar enrolment services, ATM-cum-debit cards, point of sales terminals, and distributing 3rd party insurance products. USFB is focussed on digital platform and provides bill payments, SMS banking, mobile banking, RuPay Platinum debit cards, internet banking, biometric ATMs services digitally. The bank also allows registering savings account on UPI based mobile applications. It has an automated tablet-based loan origination system, digitalised credit processing and automated receipt collection system to reduce the turn around time of customers.

Competative strength of Bank:

1. Serving mass-market segment of unserved and underserved
2. Multiple delivery channels
3. Pan-India presence
4. Digitally advanced platform
5. An established risk management framework

What are the object of issue :

USFB proposes to utilize the Net Proceeds from the Issue towards following objects:

1. Augmenting the Bank’s Tier – 1 capital base to meet our Bank’s future capital requirements
2. Meeting the expenses in relation to the Issue
3. Receive the benefits of listing the Equity Shares on the Stock Exchanges

Important Notion:

Pre-IPO Placement of 71,428,570 Equity Shares (Aggregating to ₹250 crore)

Cut off date for shareholder category: 22nd November

Investors Portion: (a) QIB: 75% of the net issue (60% of QIB to Anchor Investors) (b) NII: 15% of the net issue (c) RII: 10% of the net issue

Shareholder category reservation: Rs 75 crore (Rs 35 per equity share)


Now a days we are seeing lot of IPOs are in the news, SBI Cards IPO stands a bit different. On the one hand, it is a capital enhancement opportunity for the company, while on the other hand, it will see India’s biggest ever PE Exit. This piece is about how an SBI owned company bets on its future through this IPO.

What is a credit card?

A credit card is a plastic card issued by financial institutions, which lets you to borrow funds from a pre-approved limit to pay for your purchases. The limit is decided by the institution issuing the card based on your credit score and history. Generally, higher the score and better the history, higher is the limit.

What is SBI credit cards?

One thing we must be clear before everything else, credit cards offered by the banks are different from the banks. If you just want to offer a credit card, you do not necessarily need to be a bank. You may be just another NBFC entity approved by RBI to do so. This is why you can now see some new credit cards coming like ‘flipkart axis bank credit card’ and ‘Amazon Pay Credit Card.’ Hence, they are independent of the bank, technically.

SBI Cards is one of the most prominent players in the Credit Cards business. It owns 18% of market share and is second only to HDFC Cards (27%). Considering a stiff competition from 73 other issuers, SBI Cards market share looks promising. Even its share in total credit card also spends 17.9% of the market share.we should also familiar with the fact that India’s credit market is underdeveloped, and huge part of consumers have yet remained untouched. SBI Cards is planning to do their best with this IPO.

The valuation stands around 65 thousand crores. They are expecting an annual growth (CAGR) of 25%, which seems to be quite realistic owing to experts who say that the Indian credit card market shall grow at a CAGR of 27%. In 2018, SBI had six crores cards in the market, which shoot-up to a massive nine crores by the end of 2019,The Credit Card industry is definitely on the rise. It might see its golden period soon because of the immense competition of companies, each backed by heavyweights. SBI Cards IPO will also mean that other players would want to get listed too.

The convenience of technology, the attractive offers on websites, the EMI offers on cards, and expanding payment infrastructure will all contribute to its growth boost by the millennials. The spending in 21st generations is changing rapidly.
the convenience of technology, the attractive offers on websites, the EMI offers on cards, and expanding payment infrastructure will all contribute to its growth boost by the millennials. The spending in 21st generations is changing rapidly.

Rich Dad Poor Dad Summary

Rich Dad Poor Dad is all about the basic principles of building wealth and increasing financial education.

In the book, Robert Kiyosaki has two dads. His biological father, who he calls his poor dad, and his friend’s dad, who he calls his rich dad.

Both of his dads were well educated and successful in their own right. His poor dad held a Ph.D. and was a lecturer, and his rich dad was an entrepreneur.

Throughout this book, Kiyosaki compares the wealth building advice he gets from his rich dad to that he gets from his poor dad.

But both of them have very different views and behaviors when it came to money and wealth, and these difference are what made one of them the richest man in Hawaii, and the other earning just enough to cover his bills every month.

These stories are meant to be true, but there are some debates about whether Kiyosaki did indeed have two dads. Personally, I don’t think it really matters if they’re true or not, the example of having two dads helps to illustrate the principle of the book – which is what the rich teach their kids about money, that the poor and middle class do not.

About Author :

Robert Kiyosaki tells the story of his two Dad’s in his childhood. His own father and the father of his best friend. While he loved both, they were very different when it came to dealing with finances.

The Book’s Structure:

The book starts off as a story detailing some of the events, conversations, and lessons that Kiyosaki had with both of his dads.

It then transitions from a story into financial lessons about building wealth.

At the end of each chapter, there is a recap along with a study session. By taking the time to answer the questions laid out in the study sessions, it helps you to understand how the principles Kiyosaki is teaching can be applied to your own life.

When reading the book from front to back, the chapter recaps are a bit annoying because you end up reading the same information again , but they would be very useful when re-visiting the book as they would give you a quick refresh without you having to read the whole book again.

Key Points:

Mentioned throughout the book is a game called Cashflow that Kiyosaki had created.

After reading the book, I went and played Cashflow and it helped me to cement the principles that I had just been taught, as well as being able to see how they played out in ‘real-life’.

One thing that I took away from that game was the Personal Financial Statement – and I mean I literally took it away!

Your Personal Financial Statement pops up during your turn after you have rolled the dice. This allows you to see your current financial position which helps you assess what action you should take during your move.

I loved the way this information was presented, so I went a downloaded a free copy of the spreadsheet from the Rich Dad website (you can get it from here) and I now use it in my own financial accounts.

Google Business Revenue Model

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.

The main sources of revenue of google are:


Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. According to an American media measurement and analytics company Comscore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%.

In May 2017, Google enabled a new “Personal” tab in Google Search, letting users search for content in their Google accounts’ various services, including email messages from Gmail and photos from Google Photos.


Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Google Ads has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of US$116.3 billion in 2018. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition(CPA), this should not be confused with a true CPA pricing model.


Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google.

Google AdSense generate revenue on either a per-click or per-impression basis. Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Over 11.1 million websites use AdSense.

👉In this blog, we have learned a lot about Google Business model and the various sources of revenue of google,but friend frankly speaking covering whole google business revenue model is not possible in single blog but still i tried my best to cover main revenue sources of google. as of know enjoy reading particular this blog & increase your knowledge in field of finance and do not forget to love & support my blogs.🤗

Securities and Exchange Board of India(SEBI)


Securities and Exchange Board of India (SEBI) is a regulatory body of the Government of India. It controls the securities market. It was established on April 12, 1992 under the SEBI Act, 1992.

SEBI headquartered is situated at the Bandra Kurla Complex in Mumbai, India. It has regional offices in major cities of India such as New Delhi, Kolkata, Chennai and Ahmadabad. These cover the North, South, East and West regions of India. Besides, it has a network of local branch offices in prominent Indian cities.


SEBI has a corporate framework comprising of various departments each managed by a department head. Some of the departments are foreign portfolio investors, communications, human resources, collective investment schemes, commodity and derivative market regulation, legal affairs department, etc.

SEBI’s hierarchical organisation structure consists of nine members:

  • a chairman nominated by the Union Government of India
  • two members who are officers from the Union Finance Ministry
  • one member from the Reserve Bank of India
  • five other members who are also nominated by the Union Government of India.


The Preamble of the Securities and Exchange Board of India describes the basic functions of SEBI is the protection of investors interests in securities and to be a platform to promote, develop and regulate the securities market in India as well as the relating matters that are connected with it.

The securities exchange board is permitted to approve rules and laws pertaining to the stock exchanges. It also implies that SEBI should enforce the laws for stock exchanges to follow. SEBI examines books of accounts of financial mediators and recognized stock exchanges. Another role of SEBI is to urge respective companies to list their shares in stock exchanges and manage the registration of distributors/brokers.


The SEBI board has three main powers:

1.Quasi-judicial- In this, SEBI can deliver judgments related to the securities market pertaining to fraud and other unethical practices. This helps to ensure fairness, transparency, and accountability in the securities market.

2.Quasi-legislative- These powers allow SEBI to frame rules and regulations to protect interests if the investors. Some of its regulations consists of Insider Trading Regulations, Listing Obligation, and Disclosure Requirements etc. These have been formulated to keep malpractices at bay.

3.Quasi-executive- SEBI is empowered to implement its regulations and to put up a case against violators. It is also authorized to inspect books of accounts and other documents if it comes across any violation of the regulations.

Despite the powers, the results of SEBI’s functions still have to go through the Securities Appellate Tribunal and the Supreme Court of India.

👉In this blog, we have learned a lot about SEBI and the various things related to SEBI. Very soon i will write more blogs on famous Organisations of economy. Till keep reading & increasing your knowledge in field of finance and do not forget to love & support my blogs .🤗 

Zomato Business Revenue Model


Zomato is a food point search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah.

It is currently operates in 25 countries, including India, Australia. Brasil, New Zealand, Singapore and the United States and in middle East Qatar. The sources of zomato are:


Basically 12000 restaurants advertise on Zomato in 25 countries and these banner ads help the restaurants in improving discover ability, footfall and drive more revenue by boosting their visibility.

It also provides restaurants with Hyper local advertising (getting showcased to customers searching within specific neighborhoods).


This app helps in managing the Zomato listing directly from the smartphones. It provides real time information about checking, photos, reviews, page views, handling the menus through the app.

if they are serving something new everyday or something seasonal, they can upload it directly from the app.


Its a cloud based system to help & manage restaurant operations from a single platform, it helps in menu management, inventory management, recipe management.

(track raw materials based on sales and be sure that nothing gets unaccounted ), access customer information like their preferences and birthdays.


Provides the status of tables in real time and making it easier to manage tables and avoid manual errors, manage reservations from a single device and staff management (table turn around time).


Helps in managing the online orders(accept, work and deliver), promotions( boost order volumes with special discount), loyalty programs( rewards to loyal customers),
helps in delivering orders even if the restaurant doesn’t have its own delivery team.

👉 In this blog, we have learned a lot about Zomato Business model and the various things related to Zomato Business Model. Very soon i will write more blogs on famous business model of economy. Till keep reading & increasing your knowledge in field of finance and do not forget to love & support my blogs . 😊

– stockbuddyneeraj

Indian Premiere league (IPL) Business Model

The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities in India. The league was founded by the Board of Control for Cricket in India (BCCI) in 2008, and is regarded as the brainchild of Lalit Modi, the founder and former commissioner of the league.

Main source of revenue for IPL teams are as follows:


Sony India has been the official media sponsor of IPL for 2008-2017 & star India after that from 2018-2022 have taken sponsorship. Sony & star Indian have taken a contract from BCCI for at 820 crore, & 3269 crore of which, a certain sum of money is given to each team based on the TRP Ratings by BCCI .

Hotstar, VIVO IPL 2019 Official Digital Streaming Partner

Sony TV & Star India in return, earns money in the form of advertisements

For a 10 second slot of an advertisement, companies shell out money in lakhs.
However online, Star has partnered with IPL and streams the matches with 5-minute delay through apps & by the end of IPL 2017 Star India streams IPL without any delay as streams right have purchased by star India itself.


Sponsors form the most rigid money pumping machine in IPL series.

It’s all moolah driven! Right from jerseys of the players to hats of umpires, everything has a price tag. For instance, leading smartphone maker Gionee has always been connected to Kolkata Knight Riders as their prime sponsor.

And this series, it is partnering with Royal Challengers Bangalore as well. Apart from Gionee, you would find tonnes of other brands mentioned on the team jerseys and thus becoming the main source of revenue.


Every year, we see the title sponsor of IPL changing. For the year 2017, the title sponsor has been Vivo.

A source reports that Vivo pays some hundred crores, per season as per the contract. However, majority of this share goes to BCCI.


Just like newspaper depend of subscribers who buy every morning, any sports event is dependent on tickets sold and IPL is no different.

Thanks to its, craze among youths, IPL has always been welcomed warmly by the Indian fans. Almost 60% of the matches in IPL have a full house.

The home team gets to keep a share of the ticket sales. That is the reason each team has 7 home games.


IPL offers a prize money to the winners and runners up. This would be around 15 Crore.

For attracting sponsors and creating a brand value for itself, a team needs consistent success, for that it needs to win games, for that it needs good players who are bought for exorbitant amounts.

However, since the inception KKR has been the team to earn most profits, thanks to King Khan.


One cannot deny the fact that actors like Shah Rukh Khan and Preity Zinta add glamour to the league.

Also, players like Virat Kohli, MS Dhoni and Yuvraj Singh are associated with many brands. Their association with a team increases it’s ‘brand value’ and attracts many sponsors. Eg. SRK endorses 20+ brands, hence most of these brands act as sponsors for his team too.

👉 In this blog, we have learned a lot about IPL Business model and the various things related to IPL Business Model. Very soon i will write a more blogs on famous business model of economy. Till keep reading & increasing your knowledge in field of finance and keep loving & supporting my blog😊

– stockbuddyneeraj

Types of Investors in Indian Stock Market

An investor is any person or other entity (such as a firm or mutual fund) who commits capital with the expectation of receiving financial returns. Investors utilize investments in order to grow their money and/or provide an income during retirement, such as with an annuity.
but do you know there are also types of Investors.Types of investors in Indian stock market are:


A retail investor, also known as an individual investor, is a non-professional investor who buys and sells securities, mutual funds or exchange traded funds (ETFs) through traditional or online brokerage firms or savings accounts.

Retail investors invest much smaller amounts than large institutional investors, such as mutual funds, pensions and university endowments, and trade less frequently. But wealthier retail investors can now access alternative investment classes like private equity and hedge funds.


An institutional investor is a non-bank person or organization that trades securities in large enough share quantities or dollar amounts that it qualifies for preferential treatment and lower commissions.

An institutional investor is an organization that invests on behalf of its members. Institutional investors face fewer protective regulations because it is assumed they are more knowledgeable and better able to protect themselves. There are generally six types of institutional investors: endowment funds, commercial banks, mutual funds, hedge funds, pension funds and insurance companies.

There are two types of institutional investor :

A) Foreign Institutional Investor (FII)

A foreign institutional investor (FII) is an investor or investment fund registered in a country outside of the one in which it is investing. Institutional investors most notably include hedge funds, insurance companies, pension funds and mutual funds. The term is used most commonly in India and refers to outside companies investing in the financial markets of India.

B) Domestic institutional Investor

Domestic institutional Investor are those institutional investors which undertake investment in securities and other financial assets of the country they are based in.

Institutional investment is defined to be the investment done by institutions or organizations such as banks, insurance companies, mutual fund houses, etc in the financial or real assets of a country. Simply stated, domestic institutional investors use pooled funds to trade in securities and assets of their country.

These investment decisions are influenced by various domestic economic as well as political trends. In addition to the foreign institutional investors, the domestic institutional investors also affect the net investment flows into the economy.

Types Of shares In Indian Stock Market

when we buy any share we become shareholder of company but do you know there are also types of share. Basically there are three types of share :

1) Equity shares (ordinary share)

These are the shares that are traded on the stock exchange and are also called ordinary shares. Bulk of the shares that are traded on the stock exchanges, comprise equity shares.

The owners of these equity shares are entitled to dividends, voting rights and all other benefits that share holders have. Equity shares are issued at different face values.

2) Shares with Differential Voting Rights (DVR)

The Tata Motors shares with Differential Voting Rights is traded along with equity shares. More popularly known as DVR, these come with voting rights, that may not be the same as equity share holders. In fact, they could be just 10 per cent of the voting rights of normal equity shareholders. However, investors tend to get compensated by higher dividends. Shares with Differential Voting Rights, tend to trade at a lower value as compared to ordinary shares.

For example, the equity shares of Tata Motors is traded at a premium to the DVRs of the company. The equity shares are traded at Rs 400, while the DVRs are traded at Rs 295. Jain Irrigation is another company that has issued DVR in India.

3) Preference Shares

The third category of shares that are issued in India, is the preferential shares. These shares give shareholders the rights to dividends ahead of the equity shareholders. Because of its preference in terms of dividend they have been named as preference shares. In the case of preference shares a fixed dividend is declared every year. On the other, for a equity shareholder, the dividend would be declared based on the profits of the company.

The other important difference is that preference shareholders, do not have voting rights, but,  equity shareholder has voting rights. Under preference shares there maybe various categories, including cumulative preferred, which entitles the holder to receive any dividend that is skipped. There is also a category called participating preferred, which could give dividends, plus extra earnings, based on other parameters, like profits of the company etc. In India, the DVR category has yet to catch-up, though the preference shares have been around for sometime now. Tata Motors has made the DVR very popular and it is also heavily traded.

Most popular category of shares to be honest most category of shares, apart from equity shares are hardly issued today. In fact, equity shares remain the most preferred and the most sought after. This is also because they are freely listed and traded through the stock exchanges in India.  So, if you are looking to buy shares, equity shares would be the best way to go about buying.

👉 In this blog, we have learned a lot about types of shares in stock market. very soon i will write a blog on types of investor in indian stock market.Till keep reading & increasing your knowledge in field of finance and keep loving & supporting my blog 
– stockbuddyneeraj