Ujjivan Small Finance Bank IPO Details


Incorporated in 2017, Ujjivan Small Finance Bank Limited (USFB) offers small finance to underserved & unserved segments in India. The bank aims to work for the financial inclusion of the country. USFB Bank is promoted by Ujjivan Financial Services Limited (UFSL) which is an NBFC providing financial services to the economically active poor, who are not served by the Financial Institutions.

UFSL offers small size loan products to economically poor women, individual loans to Micro and Small Enterprises (MSEs). It follows the integrated lending approach where the company considers technology infrastructure and back-end support functioning before lending.

USFB has a wide presence across 24 states and union territories in India. As on 30 June 2019, it has 4.72 million customers, 474 Banking Outlets, 387 ATMs, two 24/7 phone banking units (in Bengaluru and Pune) and 50 additionally operated Asset Centres. Customers can use USFB mobile banking application in 5 languages.

Ujjiwan small finance Bank Loan Product

1. Agriculture and allied loans
2. Affordable housing loans
3. Loans to micro banking customers
4. Personal loans
5. Financial institutions group loans
6. Vehicle loans
7. Micro & small enterprises loans

The bank has a diversified portfolio offering savings, current & deposit accounts, Aadhaar enrolment services, ATM-cum-debit cards, point of sales terminals, and distributing 3rd party insurance products. USFB is focussed on digital platform and provides bill payments, SMS banking, mobile banking, RuPay Platinum debit cards, internet banking, biometric ATMs services digitally. The bank also allows registering savings account on UPI based mobile applications. It has an automated tablet-based loan origination system, digitalised credit processing and automated receipt collection system to reduce the turn around time of customers.

Competative strength of Bank:

1. Serving mass-market segment of unserved and underserved
2. Multiple delivery channels
3. Pan-India presence
4. Digitally advanced platform
5. An established risk management framework

What are the object of issue :

USFB proposes to utilize the Net Proceeds from the Issue towards following objects:

1. Augmenting the Bank’s Tier – 1 capital base to meet our Bank’s future capital requirements
2. Meeting the expenses in relation to the Issue
3. Receive the benefits of listing the Equity Shares on the Stock Exchanges

Important Notion:

Pre-IPO Placement of 71,428,570 Equity Shares (Aggregating to ₹250 crore)

Cut off date for shareholder category: 22nd November

Investors Portion: (a) QIB: 75% of the net issue (60% of QIB to Anchor Investors) (b) NII: 15% of the net issue (c) RII: 10% of the net issue

Shareholder category reservation: Rs 75 crore (Rs 35 per equity share)


Now a days we are seeing lot of IPOs are in the news, SBI Cards IPO stands a bit different. On the one hand, it is a capital enhancement opportunity for the company, while on the other hand, it will see India’s biggest ever PE Exit. This piece is about how an SBI owned company bets on its future through this IPO.

What is a credit card?

A credit card is a plastic card issued by financial institutions, which lets you to borrow funds from a pre-approved limit to pay for your purchases. The limit is decided by the institution issuing the card based on your credit score and history. Generally, higher the score and better the history, higher is the limit.

What is SBI credit cards?

One thing we must be clear before everything else, credit cards offered by the banks are different from the banks. If you just want to offer a credit card, you do not necessarily need to be a bank. You may be just another NBFC entity approved by RBI to do so. This is why you can now see some new credit cards coming like ‘flipkart axis bank credit card’ and ‘Amazon Pay Credit Card.’ Hence, they are independent of the bank, technically.

SBI Cards is one of the most prominent players in the Credit Cards business. It owns 18% of market share and is second only to HDFC Cards (27%). Considering a stiff competition from 73 other issuers, SBI Cards market share looks promising. Even its share in total credit card also spends 17.9% of the market share.we should also familiar with the fact that India’s credit market is underdeveloped, and huge part of consumers have yet remained untouched. SBI Cards is planning to do their best with this IPO.

The valuation stands around 65 thousand crores. They are expecting an annual growth (CAGR) of 25%, which seems to be quite realistic owing to experts who say that the Indian credit card market shall grow at a CAGR of 27%. In 2018, SBI had six crores cards in the market, which shoot-up to a massive nine crores by the end of 2019,The Credit Card industry is definitely on the rise. It might see its golden period soon because of the immense competition of companies, each backed by heavyweights. SBI Cards IPO will also mean that other players would want to get listed too.

The convenience of technology, the attractive offers on websites, the EMI offers on cards, and expanding payment infrastructure will all contribute to its growth boost by the millennials. The spending in 21st generations is changing rapidly.
the convenience of technology, the attractive offers on websites, the EMI offers on cards, and expanding payment infrastructure will all contribute to its growth boost by the millennials. The spending in 21st generations is changing rapidly.

Rich Dad Poor Dad Summary

Rich Dad Poor Dad is all about the basic principles of building wealth and increasing financial education.

In the book, Robert Kiyosaki has two dads. His biological father, who he calls his poor dad, and his friend’s dad, who he calls his rich dad.

Both of his dads were well educated and successful in their own right. His poor dad held a Ph.D. and was a lecturer, and his rich dad was an entrepreneur.

Throughout this book, Kiyosaki compares the wealth building advice he gets from his rich dad to that he gets from his poor dad.

But both of them have very different views and behaviors when it came to money and wealth, and these difference are what made one of them the richest man in Hawaii, and the other earning just enough to cover his bills every month.

These stories are meant to be true, but there are some debates about whether Kiyosaki did indeed have two dads. Personally, I don’t think it really matters if they’re true or not, the example of having two dads helps to illustrate the principle of the book – which is what the rich teach their kids about money, that the poor and middle class do not.

About Author :

Robert Kiyosaki tells the story of his two Dad’s in his childhood. His own father and the father of his best friend. While he loved both, they were very different when it came to dealing with finances.

The Book’s Structure:

The book starts off as a story detailing some of the events, conversations, and lessons that Kiyosaki had with both of his dads.

It then transitions from a story into financial lessons about building wealth.

At the end of each chapter, there is a recap along with a study session. By taking the time to answer the questions laid out in the study sessions, it helps you to understand how the principles Kiyosaki is teaching can be applied to your own life.

When reading the book from front to back, the chapter recaps are a bit annoying because you end up reading the same information again , but they would be very useful when re-visiting the book as they would give you a quick refresh without you having to read the whole book again.

Key Points:

Mentioned throughout the book is a game called Cashflow that Kiyosaki had created.

After reading the book, I went and played Cashflow and it helped me to cement the principles that I had just been taught, as well as being able to see how they played out in ‘real-life’.

One thing that I took away from that game was the Personal Financial Statement – and I mean I literally took it away!

Your Personal Financial Statement pops up during your turn after you have rolled the dice. This allows you to see your current financial position which helps you assess what action you should take during your move.

I loved the way this information was presented, so I went a downloaded a free copy of the spreadsheet from the Rich Dad website (you can get it from here) and I now use it in my own financial accounts.

Google Business Revenue Model

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.

The main sources of revenue of google are:


Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators. According to an American media measurement and analytics company Comscore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%.

In May 2017, Google enabled a new “Personal” tab in Google Search, letting users search for content in their Google accounts’ various services, including email messages from Gmail and photos from Google Photos.


Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Google Ads has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of US$116.3 billion in 2018. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition(CPA), this should not be confused with a true CPA pricing model.


Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google.

Google AdSense generate revenue on either a per-click or per-impression basis. Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Over 11.1 million websites use AdSense.

👉In this blog, we have learned a lot about Google Business model and the various sources of revenue of google,but friend frankly speaking covering whole google business revenue model is not possible in single blog but still i tried my best to cover main revenue sources of google. as of know enjoy reading particular this blog & increase your knowledge in field of finance and do not forget to love & support my blogs.🤗

Securities and Exchange Board of India(SEBI)


Securities and Exchange Board of India (SEBI) is a regulatory body of the Government of India. It controls the securities market. It was established on April 12, 1992 under the SEBI Act, 1992.

SEBI headquartered is situated at the Bandra Kurla Complex in Mumbai, India. It has regional offices in major cities of India such as New Delhi, Kolkata, Chennai and Ahmadabad. These cover the North, South, East and West regions of India. Besides, it has a network of local branch offices in prominent Indian cities.


SEBI has a corporate framework comprising of various departments each managed by a department head. Some of the departments are foreign portfolio investors, communications, human resources, collective investment schemes, commodity and derivative market regulation, legal affairs department, etc.

SEBI’s hierarchical organisation structure consists of nine members:

  • a chairman nominated by the Union Government of India
  • two members who are officers from the Union Finance Ministry
  • one member from the Reserve Bank of India
  • five other members who are also nominated by the Union Government of India.


The Preamble of the Securities and Exchange Board of India describes the basic functions of SEBI is the protection of investors interests in securities and to be a platform to promote, develop and regulate the securities market in India as well as the relating matters that are connected with it.

The securities exchange board is permitted to approve rules and laws pertaining to the stock exchanges. It also implies that SEBI should enforce the laws for stock exchanges to follow. SEBI examines books of accounts of financial mediators and recognized stock exchanges. Another role of SEBI is to urge respective companies to list their shares in stock exchanges and manage the registration of distributors/brokers.


The SEBI board has three main powers:

1.Quasi-judicial- In this, SEBI can deliver judgments related to the securities market pertaining to fraud and other unethical practices. This helps to ensure fairness, transparency, and accountability in the securities market.

2.Quasi-legislative- These powers allow SEBI to frame rules and regulations to protect interests if the investors. Some of its regulations consists of Insider Trading Regulations, Listing Obligation, and Disclosure Requirements etc. These have been formulated to keep malpractices at bay.

3.Quasi-executive- SEBI is empowered to implement its regulations and to put up a case against violators. It is also authorized to inspect books of accounts and other documents if it comes across any violation of the regulations.

Despite the powers, the results of SEBI’s functions still have to go through the Securities Appellate Tribunal and the Supreme Court of India.

👉In this blog, we have learned a lot about SEBI and the various things related to SEBI. Very soon i will write more blogs on famous Organisations of economy. Till keep reading & increasing your knowledge in field of finance and do not forget to love & support my blogs .🤗 

Zomato Business Revenue Model


Zomato is a food point search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah.

It is currently operates in 25 countries, including India, Australia. Brasil, New Zealand, Singapore and the United States and in middle East Qatar. The sources of zomato are:


Basically 12000 restaurants advertise on Zomato in 25 countries and these banner ads help the restaurants in improving discover ability, footfall and drive more revenue by boosting their visibility.

It also provides restaurants with Hyper local advertising (getting showcased to customers searching within specific neighborhoods).


This app helps in managing the Zomato listing directly from the smartphones. It provides real time information about checking, photos, reviews, page views, handling the menus through the app.

if they are serving something new everyday or something seasonal, they can upload it directly from the app.


Its a cloud based system to help & manage restaurant operations from a single platform, it helps in menu management, inventory management, recipe management.

(track raw materials based on sales and be sure that nothing gets unaccounted ), access customer information like their preferences and birthdays.


Provides the status of tables in real time and making it easier to manage tables and avoid manual errors, manage reservations from a single device and staff management (table turn around time).


Helps in managing the online orders(accept, work and deliver), promotions( boost order volumes with special discount), loyalty programs( rewards to loyal customers),
helps in delivering orders even if the restaurant doesn’t have its own delivery team.

👉 In this blog, we have learned a lot about Zomato Business model and the various things related to Zomato Business Model. Very soon i will write more blogs on famous business model of economy. Till keep reading & increasing your knowledge in field of finance and do not forget to love & support my blogs . 😊

– stockbuddyneeraj